Do you service your equipment on a regular basis? 

Unexpected downtime caused by equipment malfunction  will cost your practice money. Why wouldn’t you protect your business from preventable problems and expenses? If you invest in a car, would you not get it serviced? How is it different from your dental equipment? 

How much money would you lose³ if your dental chair broke down, and an engineer couldn’t get to you for a day, or even 3 days?

For example, a surgery generating £180/hour⁴ would lose £1440 in a day, or £4320 over 3 days. On top of that, you must factor in how much it will cost you to reschedule cancelled appointments with disgruntled patients. Taking into account appointment slots that rescheduled patients then occupy, you are losing DOUBLE the amount of revenue due. PLUS, you will also have to account for administrative time.

Last minute cancellations cause stress for your patients, especially when they arranged their schedules around this appointment. This can cause patient dissatisfaction, which in turn can lose you patients, especially if you can’t rebook them swiftly! 

People who have a heightened customer experience⁵, whether it be positive or negative are more likely to leave a review online. A massive 78% of consumers use the internet to find out information on businesses⁶. If you put yourself in your patient’s situation, and your appointment keeps being cancelled/rescheduled, would you leave positive feedback or negative? Can you withstand the reputation damage negative reviews can cause?